Azure Notification Hubs

Azure Notification Hubs is a massively scalable mobile push notification engine designed to send millions of notifications to iOS, Android, Windows, or Kindle devices with just a few lines of code. The service works seamlessly with major push notification services including APNs (Apple Push Notification service), GCM (Google Cloud Messaging), and WNS (Windows Push Notification Service).

Key capabilities include:

• Cross-platform reach - Target all major platforms including iOS, Android, Windows, Kindle, and Baidu from a single service
• Backend flexibility - Integrate with any backend technology (.NET, PHP, Java, Node.js) whether on-premises or in the cloud
• Massive scale - Broadcast to millions of devices and billions of notifications without re-architecting
• Smart targeting - Use dynamic tags to segment customers by activity, interest, location, or preference
• Localization support - Send localized notifications using templates feature for multi-market apps
• Enterprise security - Built-in compliance and security with Microsoft's $1 billion annual cybersecurity investment

The service eliminates the complexity of managing multiple push notification systems while providing low-latency delivery and automatic scaling. With pay-as-you-go pricing and no upfront costs, it's ideal for mobile app developers who need reliable, scalable push notification infrastructure without the operational overhead.