Plausible

Plausible Analytics is a powerful yet lightweight alternative to Google Analytics, designed with privacy and simplicity in mind. Here's why developers and site owners are making the switch:

Simple and intuitive dashboard:

• Get all essential insights on a single page
• No complex menus or steep learning curves
• Understand your site traffic in minutes

Privacy-first approach:

• No cookies used, fully GDPR, CCPA, and PECR compliant
• Anonymous data collection, no personal information stored
• Data hosted on EU-owned infrastructure

Developer-friendly features:

• Lightweight script (45 times smaller than Google Analytics)
• Improves site loading speed and reduces carbon footprint
• Open-source code available on GitHub for transparency

Practical analytics tools:

• Track goal conversions and revenue
• Analyze campaigns with UTM parameters
• Create custom events and dimensions
• Perform funnel analysis to boost conversions

Seamless team collaboration:

• Invite team members with customizable roles
• Share public or private dashboard links
• Embed analytics directly into your website

Easy migration from Google Analytics:

• Import historical data from Google Analytics
• Familiar metrics and real-time dashboard
• Integration with Google Search Console

Plausible Analytics offers a 30-day free trial with no credit card required. Plans start at $9/month for up to 10k monthly pageviews, making it an affordable option for projects of all sizes.

By choosing Plausible, you're not just getting analytics – you're supporting an independent, self-funded team committed to ethical, sustainable software development.