Fathom Analytics Alternatives

Umami is a powerful, user-friendly web analytics platform designed for the privacy-conscious website owner. Unlike traditional analytics tools, Umami puts your data control and user privacy at the forefront.

Key benefits of Umami include:

• Privacy-First Approach: Umami is fully compliant with GDPR, CCPA, and PECR without compromising on functionality.
• Easy Setup: Get started in minutes with a simple script addition to your website.
• Self-Hosted Option: Maintain complete control over your data by hosting Umami on your own servers.
• Real-Time Analytics: Monitor your website's performance with live, up-to-the-minute data.
• Customizable Dashboards: Create tailored views of your analytics data to focus on what matters most to you.
• Multi-Site Tracking: Manage analytics for multiple websites from a single Umami instance.
• No Cookies Required: Track user behavior without relying on cookies, ensuring a smoother user experience.
• Open Source: Benefit from a transparent, community-driven development process and the ability to customize the platform to your needs.

With Umami, you get powerful insights into your website's performance without sacrificing your visitors' privacy. It's the perfect solution for businesses, bloggers, and developers who want a ethical, feature-rich alternative to mainstream analytics tools.

PostHog is an open source product analytics platform that combines multiple tools into one - product analytics, session recording, feature flags, experimentation, and more. It's designed for product engineers to get insights and iterate quickly without needing to rely on data teams.

Key features include:

• Product analytics with event tracking, funnels, retention analysis etc.
• Session recording to see how users interact with your product
• Feature flags for controlled rollouts and A/B testing
• Experimentation tools for running A/B tests
• User surveys for gathering feedback
• Web analytics for basic site metrics
• Open source with self-hosting options for full data control

PostHog aims to provide a comprehensive toolkit for product teams to understand user behavior, test new features, and improve products rapidly. The platform is built API-first, giving developers flexibility to access data and integrate PostHog into their workflows.

With a generous free tier and transparent pricing, PostHog is popular among startups and growing companies looking for powerful analytics without a huge price tag. The open source nature also appeals to companies that want full control over their data.

Plausible Analytics is a powerful yet lightweight alternative to Google Analytics, designed with privacy and simplicity in mind. Here's why developers and site owners are making the switch:

Simple and intuitive dashboard:

• Get all essential insights on a single page
• No complex menus or steep learning curves
• Understand your site traffic in minutes

Privacy-first approach:

• No cookies used, fully GDPR, CCPA, and PECR compliant
• Anonymous data collection, no personal information stored
• Data hosted on EU-owned infrastructure

Developer-friendly features:

• Lightweight script (45 times smaller than Google Analytics)
• Improves site loading speed and reduces carbon footprint
• Open-source code available on GitHub for transparency

Practical analytics tools:

• Track goal conversions and revenue
• Analyze campaigns with UTM parameters
• Create custom events and dimensions
• Perform funnel analysis to boost conversions

Seamless team collaboration:

• Invite team members with customizable roles
• Share public or private dashboard links
• Embed analytics directly into your website

Easy migration from Google Analytics:

• Import historical data from Google Analytics
• Familiar metrics and real-time dashboard
• Integration with Google Search Console

Plausible Analytics offers a 30-day free trial with no credit card required. Plans start at $9/month for up to 10k monthly pageviews, making it an affordable option for projects of all sizes.

By choosing Plausible, you're not just getting analytics – you're supporting an independent, self-funded team committed to ethical, sustainable software development.

Matomo is a powerful, open-source web analytics platform that puts you in control of your data. Unlike traditional analytics tools, Matomo offers:

• Complete data ownership: Host on your own servers, ensuring privacy and security.
• GDPR compliance: Built-in features to protect user privacy and meet regulations.
• Customizable dashboards: Tailor your analytics view to focus on what matters most.
• Comprehensive tracking: From page views to e-commerce conversions, track it all.
• No data sampling: Get 100% accurate data for all your traffic, big or small.
• Integrations galore: Connect with your favorite tools and platforms seamlessly.
• Open-source flexibility: Customize and extend functionality to fit your needs.
• Real-time analytics: See visitor activity as it happens, enabling quick decisions.
• Powerful segmentation: Dive deep into your data with advanced user segmentation.
• Heatmaps and session recordings: Visualize user behavior for UX improvements.

Whether you're a small business owner or a large enterprise, Matomo provides the insights you need to optimize your digital presence, improve user experience, and drive growth – all while respecting user privacy and maintaining full control over your valuable data.

Countly is a powerful, open-source analytics platform designed to help businesses make informed decisions based on real-time data. With its comprehensive suite of features, Countly provides deep insights into user behavior, app performance, and engagement across mobile, web, and desktop applications.

Key benefits of Countly include:

• Unified Analytics: Track and analyze data from multiple platforms in a single dashboard, eliminating the need for separate tools.
• Real-time Insights: Monitor user activity, crash reports, and performance metrics as they happen, allowing for quick response to issues.
• Customizable Dashboards: Create tailored views of your data to focus on the metrics that matter most to your team.
• Privacy-focused: Countly prioritizes data privacy and security, offering both cloud and self-hosted options to meet compliance requirements.
• Extensible Platform: Leverage a wide range of plugins and integrations to expand functionality and connect with your existing tools.
• User-friendly Interface: Intuitive design makes it easy for both technical and non-technical team members to access and interpret data.
• Scalable Solution: Countly grows with your business, handling millions of users and events without compromising performance.

By providing a comprehensive view of your product's performance and user engagement, Countly empowers teams to make data-driven decisions, optimize user experiences, and drive growth. Whether you're a startup or an enterprise, Countly's flexible and powerful analytics capabilities can help you unlock the full potential of your digital products.

Openpanel.dev is an innovative open-source analytics platform that bridges the gap between powerful features and user-friendly interfaces. It combines the robust capabilities of Mixpanel with the simplicity of Plausible, offering developers a comprehensive solution for tracking and analyzing user behavior.

Key features:

• Real-time data access: Get instant insights into user actions as they happen, allowing for quick decision-making and responsive strategies.
• Customizable dashboards: Create beautiful, informative charts and graphs to visualize your data effectively. Supports various chart types including linear, area, bar, map, pie, funnels, histogram, and metrics.
• User behavior analysis: Dive deep into user interactions to understand how they engage with your app or website.
• GDPR compliance: All servers are hosted in the EU (Stockholm), ensuring full GDPR compliance for peace of mind.
• Flexible hosting options: Choose between cloud-based hosting or self-hosting to suit your specific needs and preferences.
• Cookie-free tracking: Eliminate the need for annoying cookie consent banners while still gathering valuable insights.
• First-class React Native support: Easily integrate with mobile apps using the SDK built with React Native in mind.
• Powerful export API: Access your data effortlessly for further analysis or integration with other tools.

Openpanel.dev stands out with its commitment to data ownership and privacy. The platform never sells user data to third parties, giving you full control over your analytics information. The pricing model is transparent and predictable, based solely on the number of events tracked per month, with no hidden costs or restrictions on features.

Whether you're a small startup or a large enterprise, Openpanel.dev offers a scalable, cost-effective solution for your analytics needs. By combining the best aspects of existing platforms and addressing their limitations, it provides a powerful yet intuitive tool for developers seeking actionable insights without compromising on simplicity or budget.

OpenWebAnalytics is a robust, open-source web analytics solution that puts you in control of your data. This versatile platform offers a comprehensive set of features to help you understand your website's performance and visitor behavior.

Key benefits include:

• Complete data ownership: Host the analytics on your own server, ensuring full control and privacy of your data.
• Customizable tracking: Tailor the tracking to your specific needs, from basic pageviews to complex user interactions.
• Flexible reporting: Create custom dashboards and reports to visualize the metrics that matter most to your business.
• Multi-site support: Manage analytics for multiple websites or applications from a single installation.
• Integration-friendly: Easily integrate with popular CMS platforms like WordPress and MediaWiki.
• Extensible architecture: Develop custom plugins and themes to extend functionality.
• Heatmaps and click tracking: Gain visual insights into user behavior and engagement.
• E-commerce tracking: Monitor conversions, sales, and customer journeys.
• Real-time analytics: Access up-to-the-minute data on visitor activity.
• Cost-effective: Free to use and self-host, with no limits on traffic or data collection.

Whether you're a small business owner, developer, or enterprise user, OpenWebAnalytics provides the tools and flexibility to make data-driven decisions and optimize your online presence.

Swetrix is a robust, privacy-centric web analytics solution designed for businesses and developers who value data-driven insights without compromising user privacy. This open-source platform offers a comprehensive suite of features to help you understand your website's performance and user behavior.

Key benefits of Swetrix include:

• Privacy-First Approach: Swetrix is GDPR-compliant and does not use cookies, ensuring your users' data remains protected.
• Powerful Analytics: Gain deep insights into your website's traffic, user behavior, and performance metrics.
• Customizable Dashboards: Create tailored views of your data to focus on the metrics that matter most to your business.
• Real-Time Data: Monitor your website's activity as it happens with live updates and alerts.
• Multi-Platform Support: Track analytics across web, mobile, and desktop applications with ease.
• Self-Hosted Option: For ultimate control, deploy Swetrix on your own infrastructure.
• API Access: Integrate Swetrix data into your existing tools and workflows.
• Affordable Pricing: Competitive plans for businesses of all sizes, including a free tier for small projects.

With its commitment to open-source development and user privacy, Swetrix offers a transparent and ethical alternative to traditional analytics platforms. Experience the power of data-driven decision-making without sacrificing your users' trust.

Loglib delivers comprehensive web analytics without compromising user privacy. Track visitor behavior, analyze traffic sources, and gain actionable insights through intuitive dashboards and visualizations. Key features include:

• Privacy-First Approach: No personal data collection or tracking cookies
• Powerful Analytics: Track page views, referrers, locations, and custom events
• Beautiful Visualizations: Clear graphs and maps to understand visitor patterns
• Team Collaboration: Share insights and work together on analytics
• API Access: Repurpose your data through comprehensive API endpoints
• Easy Integration: Quick 3-step setup process to start tracking
• Open Source: Full transparency with MIT-licensed code

Prisme Analytics is an open-source, privacy-focused web analytics platform designed for businesses that value data-driven decisions without compromising user privacy.

Built with GDPR compliance at its core, Prisme eliminates the need for cookie banners while still providing comprehensive insights into your website's performance. The platform offers:

• Real-time analytics: Instantly see how users interact with your site, allowing for quick decision-making and optimization.
• Unlimited data retention: Keep your valuable historical data forever, enabling long-term trend analysis and strategic planning.
• Bot and spam filtering: Focus on real human traffic by automatically filtering out bots and spam, ensuring accurate data.
• Customizable dashboards: Create tailored views of your data with custom events and flexible visualizations to track the metrics that matter most to your business.
• API access: Dive deep into your data with SQL query support, giving you complete control over your analytics.

Prisme is designed to be easy to set up and use, with a lightweight tracking script that won't impact your site's performance or SEO. The platform is built on top of industry-leading open-source technologies like Grafana and ClickHouse, ensuring reliability and scalability.

Whether you're running a small blog or a large e-commerce site, Prisme Analytics provides the tools you need to understand your audience, optimize your content, and drive growth – all while respecting user privacy and maintaining full ownership of your data.