HubSpot Alternatives
A curated collection of the 8 best alternatives to HubSpot.
The best alternative to HubSpot is Odoo. If that doesn't suit you, we've compiled a ranked list of other open source HubSpot alternatives to help you find a suitable replacement. Other interesting alternatives to HubSpot are: Twenty, ERPNext, Mautic and Erxes.
HubSpot alternatives are mainly CRM & Sales but may also be Business Software or ERP & Operations. Browse these if you want a narrower list of alternatives or looking for a specific functionality of HubSpot.
Comprehensive ERP solution offering integrated modules for finance, HR, sales, inventory, and more, tailored for businesses of all sizes.

Odoo is a powerful, open-source business management platform that revolutionizes how companies operate. This versatile suite of applications seamlessly integrates various business functions, providing a unified solution for organizations across industries.
Key benefits of Odoo include:
- Modularity: Choose from a wide range of applications to create a customized solution that fits your specific business needs.
- Scalability: Grow your business without outgrowing your software. Odoo adapts to companies of all sizes, from startups to large enterprises.
- User-friendly interface: Enjoy an intuitive, modern design that enhances productivity and reduces the learning curve for new users.
- Real-time insights: Access up-to-date information across all departments, enabling data-driven decision-making.
- Customization: Tailor the software to your unique processes with easy-to-use customization tools and a vast ecosystem of apps.
- Cost-effective: Benefit from a flexible pricing model and open-source foundation, reducing total cost of ownership compared to traditional ERP systems.
- Continuous innovation: Stay ahead with regular updates and new features, driven by a vibrant community and dedicated development team.
Whether you're managing finances, streamlining operations, or boosting sales, Odoo provides the tools you need to succeed in today's competitive business landscape.
Looking for alternatives to other popular services? Check out other posts in the alternatives series and wtcraft.com, a directory of open source software with filters for tags and alternatives for easy browsing and discovery.
Open-source CRM platform for efficient customer data management, collaboration, and relationship nurturing

Twenty is a cutting-edge, open-source CRM platform designed to revolutionize how businesses manage customer relationships. Built with modern technologies and a user-centric approach, Twenty empowers teams to streamline their workflows and make data-driven decisions.
Key benefits of Twenty include:
- Intuitive Interface: Navigate effortlessly through a clean, user-friendly design that minimizes learning curves and maximizes productivity.
- Customizable Workflows: Tailor the CRM to your specific business needs with flexible, adaptable processes and data fields.
- Collaborative Environment: Foster teamwork with real-time updates, shared notes, and integrated communication tools.
- Data-Driven Insights: Leverage powerful analytics and reporting features to gain valuable insights into customer behavior and sales performance.
- Open-Source Advantage: Benefit from community-driven development, transparency, and the ability to modify the platform to suit your unique requirements.
- Seamless Integrations: Connect Twenty with your existing tools and services for a cohesive business ecosystem.
- Privacy-Focused: Maintain control over your data with self-hosting options and stringent security measures.
Whether you're a startup looking for a scalable solution or an enterprise seeking to optimize customer relationships, Twenty provides the tools and flexibility to elevate your CRM experience. Join the growing community of businesses that trust Twenty to drive growth and nurture lasting customer connections.
Open-source ERP solution offering modules for accounting, inventory, HR, CRM, and more. Customizable and scalable for businesses of all sizes.

ERPNext is a powerful, open-source business management platform designed to streamline operations across your entire organization. This versatile solution offers a comprehensive suite of modules that cater to various aspects of your business, including:
- Accounting and Finance
- Inventory Management
- Human Resources
- Customer Relationship Management (CRM)
- Manufacturing
- Project Management
- Asset Management
- Quality Management
What sets ERPNext apart is its flexibility and customizability. The platform can be tailored to fit the unique needs of businesses across different industries and sizes, from small startups to large enterprises. Key benefits include:
- Cost-effective: As an open-source solution, ERPNext eliminates expensive licensing fees, making it an affordable option for businesses of all sizes.
- User-friendly interface: The intuitive design ensures quick adoption and ease of use for employees across departments.
- Scalability: Grow your business without worrying about outgrowing your ERP system; ERPNext scales with you.
- Integration capabilities: Connect ERPNext with other tools and services to create a seamless workflow.
- Mobile-friendly: Access your business data on-the-go with responsive mobile apps.
- Regular updates: Benefit from continuous improvements and new features driven by an active community of developers and users.
- Customization: Adapt the system to your specific business processes with custom fields, scripts, and workflows.
By centralizing your business operations on a single platform, ERPNext helps improve efficiency, reduce errors, and provide valuable insights for data-driven decision-making.
Mautic is a free and open source marketing automation platform that helps businesses manage leads, create campaigns, and analyze results.

Mautic is the world's largest open source marketing automation project, empowering over 200,000 organizations to grow their communities and reach their marketing goals. With support for 35+ language translations and contributions from 1,000+ community members, Mautic offers a robust and flexible solution for businesses of all sizes.
Key features of Mautic include:
- Lead Management: Capture, organize, and nurture leads through customizable forms and landing pages.
- Email Marketing: Create and send targeted email campaigns with drag-and-drop builders and personalization options.
- Campaign Automation: Design multi-channel marketing campaigns with an intuitive visual workflow builder.
- Analytics and Reporting: Gain insights into campaign performance and lead behavior with detailed reports and dashboards.
- Integration Capabilities: Connect Mautic with popular CRM systems, social media platforms, and other marketing tools.
As an open source platform, Mautic offers unparalleled customization options and the ability to extend functionality through plugins and integrations. Whether you're a small business owner or part of a large enterprise, Mautic provides the tools you need to create engaging marketing campaigns and drive growth.
Join the Mautic community today and take control of your marketing automation with a powerful, flexible, and cost-effective solution.
All-in-one solution for marketing, sales, and customer service. Boost engagement, streamline workflows, and drive growth.

Erxes is a powerful, open-source growth platform designed to help businesses of all sizes excel in marketing, sales, and customer service. By centralizing customer interactions and data, Erxes enables teams to work more efficiently and deliver exceptional experiences.
Key benefits of Erxes include:
- Unified Platform: Integrate marketing, sales, and support functions in one place, eliminating the need for multiple tools and reducing costs.
- Customizable Workflows: Tailor Erxes to fit your unique business processes, ensuring maximum efficiency and productivity.
- 360° Customer View: Gain comprehensive insights into customer interactions across all touchpoints, enabling personalized engagement.
- Automation: Streamline repetitive tasks and create intelligent workflows to save time and resources.
- Open-Source Advantage: Benefit from a transparent, community-driven development process, with the flexibility to modify and extend the platform as needed.
- Data Privacy: Maintain full control over your data with on-premises deployment options, ensuring compliance with regulations.
- Scalability: Grow your business confidently, knowing that Erxes can handle increasing demands and complexities.
With its intuitive interface and robust feature set, Erxes empowers teams to collaborate seamlessly, make data-driven decisions, and foster lasting customer relationships. Whether you're a startup or an enterprise, Erxes provides the tools you need to thrive in today's competitive business landscape.
All-in-one solution for ERP, CRM, HRM, ATS, and project management to streamline your business operations

Ever Gauzy Platform is a powerful open-source business management solution that combines multiple essential tools into one comprehensive package. This versatile platform integrates:
- Enterprise Resource Planning (ERP): Efficiently manage your company's core business processes, from finance to supply chain.
- Customer Relationship Management (CRM): Build stronger customer relationships and streamline sales processes.
- Human Resource Management (HRM): Simplify HR tasks, from employee onboarding to performance management.
- Applicant Tracking System (ATS): Streamline your recruitment process and find the best talent for your organization.
- Work & Project Management: Keep teams organized and projects on track with robust collaboration tools.
Key benefits:
- Open-source flexibility: Customize and extend the platform to fit your specific business needs
- All-in-one solution: Eliminate the need for multiple disconnected tools
- Cost-effective: Reduce software expenses while gaining enterprise-level functionality
- Scalable: Grows with your business, from startups to large enterprises
- User-friendly: Intuitive interface designed for ease of use across all modules
Ever Gauzy Platform empowers businesses to operate more efficiently, make data-driven decisions, and foster better collaboration across departments. Whether you're a small team or a large corporation, this comprehensive solution provides the tools you need to succeed in today's competitive business landscape.
Looking for alternatives to other popular services? Check out other posts in the alternatives series and wtcraft.com, a directory of open source software with filters for tags and alternatives for easy browsing and discovery.
Build a customizable CRM that matches your company's vision, designed for developers and loved by end users.

Atomic CRM is an open-source toolkit that empowers developers to build tailored customer relationship management solutions. With a focus on flexibility and customization, it offers:
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Essential CRM features: Contact organization, task management, note-taking, data import/export, deal tracking, and activity history.
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Advanced capabilities: Enterprise authentication, Kanban board, email-to-note conversion, contact avatar enrichment, and API integration.
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Code-driven flexibility: Customize theming, swap components, leverage TypeScript, add custom pages, and extend the data model to fit your specific needs.
Built on a modern tech stack including React, React-admin, TypeScript, Material UI, Supabase, and Postgres, Atomic CRM provides a solid foundation for creating powerful, scalable CRM solutions.
Key benefits:
- Start with a robust base, saving time and effort
- Full open-source flexibility - modify any feature
- Complete data ownership - host on Supabase or your infrastructure
- Unlimited scalability - grow without constraints
Atomic CRM is free and open-source, making it an excellent choice for businesses looking to develop a custom CRM solution without the limitations of proprietary software.
Transform user experience with AI-powered in-app help, natural language search, and personalized nudges. Boost engagement without annoying users.

Transform how users interact with your product through intelligent, non-intrusive assistance that actually helps rather than annoys. This comprehensive platform combines AI-powered guidance with user-friendly design principles to create meaningful interactions.
Key Features:
- AI Support Agent: Advanced chatbot successor that provides personalized, contextual help using cutting-edge AI technology
- Personalized Nudges: N-of-1 customized prompts that guide users naturally through your product with self-service options
- Natural Language Search: Find anything instantly with intelligent search capabilities
- Product Tours & Walkthroughs: Convert visitors with engaging, interactive guidance
- In-App Help & Documentation: Rich, accessible help resources embedded directly in your application
Built on Core Principles:
- First, do not annoy - Respectful user experience that prioritizes user needs
- Listen before speaking - Context-aware assistance that responds appropriately
- Give users options - Multiple pathways for getting help and completing tasks
Perfect for product teams, growth marketers, and customer experience professionals who want to boost user engagement and reduce support tickets while maintaining a premium user experience. GDPR & HIPAA compliant with SOC 2 Type II certification ensures enterprise-grade security and privacy protection.
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