Optimizely Alternatives
A curated collection of the 6 best alternatives to Optimizely.
The best alternative to Optimizely is Unleash. If that doesn't suit you, we've compiled a ranked list of other open source Optimizely alternatives to help you find a suitable replacement. Other interesting alternatives to Optimizely are: GrowthBook, Flagsmith, FeatBit and Featurevisor.
Optimizely alternatives are mainly Feature Stores but may also be Testing & Quality Assurance or CI/CD Platforms. Browse these if you want a narrower list of alternatives or looking for a specific functionality of Optimizely.
Unleash offers secure, open-source feature flags built for large enterprises, enabling controlled rollouts and risk reduction in software releases.

Unleash is a robust feature management platform designed specifically for large enterprises with complex software environments. Built on open-source principles, it provides a secure and scalable solution for implementing feature flags across your organization.
Key benefits of Unleash include:
- Enterprise-ready security: Supports air-gapped environments and FedRAMP requirements, ensuring your data stays within your control.
- Flexible deployment options: Choose between hosted or self-hosted setups to fit your infrastructure needs.
- Developer-friendly experience: Intuitive interface and comprehensive API make it easy for development teams to adopt and use effectively.
- Powerful release controls: Gradual rollouts, instant rollbacks, and kill switches help minimize risks associated with new feature releases.
- Compliance and governance: Robust role-based access control (RBAC), audit logs, and change request workflows support enterprise compliance needs.
Unleash empowers development teams to innovate faster while giving enterprises the control and visibility they require. By enabling feature toggles and controlled rollouts, organizations can reduce downtime risks, streamline releases, and optimize user experiences.
Trusted by industry leaders: Unleash is used by global enterprises across various sectors, including Deutsche Telekom, Visa, Mastercard, and Samsung, demonstrating its ability to meet the demands of large-scale, security-conscious organizations.
Embrace a more agile and controlled approach to software development with Unleash's enterprise-grade feature management platform.
Looking for alternatives to other popular services? Check out other posts in the alternatives series and wtcraft.com, a directory of open source software with filters for tags and alternatives for easy browsing and discovery.
Powerful platform for feature flagging and A/B testing, enabling safe releases and data-driven product improvements

GrowthBook is an open-source platform that revolutionizes feature flagging and A/B testing for companies of all sizes. With its robust capabilities, GrowthBook empowers teams to:
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Manage feature flags and experiments in one place: Safely release, target, and measure the impact of product changes from a single, intuitive platform. This unified approach streamlines workflows and enhances collaboration across teams.
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Maintain full control of your data: GrowthBook prioritizes data transparency and security. It's SOC II and GDPR compliant, with options for self-hosting and warehouse-native integration. This ensures you maintain privacy and control within your existing data stack.
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Optimize performance: GrowthBook's lightweight SDKs (as small as 9kb for JavaScript) and local real-time evaluation deliver lightning-fast load times. Customizable caching further enhances uptime and resiliency.
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Support cross-functional teams: From engineering and data science to product management and marketing, GrowthBook offers tailored features to promote a culture of experimentation across your entire organization.
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Leverage advanced statistics: With both Bayesian and Frequentist statistical engines, along with a configurable metric library, GrowthBook provides enterprise-class experimentation capabilities that can be customized to your specific needs.
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Deploy with ease: Product managers can independently roll out features, target specific user segments, and launch A/B tests without extensive engineering support. The Visual Editor even allows for no-code website updates and experiments.
Whether you're a startup or an enterprise, GrowthBook's flexible pricing and deployment options make it easy to get started. Experience the power of data-driven decision-making and continuous product improvement with GrowthBook.
Powerful feature management platform for seamless software releases, A/B testing, and personalized user experiences.

Flagsmith is a robust feature management platform that revolutionizes software development and deployment. With its intuitive interface and powerful capabilities, Flagsmith enables teams to:
- Control feature rollouts: Gradually release new features to specific user segments or instantly toggle them on/off.
- Conduct A/B testing: Easily set up and manage experiments to optimize user experiences and drive data-driven decisions.
- Personalize user experiences: Tailor your application's behavior based on user attributes and segments.
- Manage remote configurations: Update application settings without redeploying, reducing downtime and improving flexibility.
- Integrate seamlessly: With SDKs for popular programming languages and frameworks, Flagsmith fits into your existing workflow.
- Ensure reliability: Benefit from a globally distributed, highly available infrastructure that scales with your needs.
- Collaborate effectively: Multi-environment support and team management features foster smooth collaboration across development stages.
Flagsmith's user-friendly dashboard and comprehensive API make it easy to implement feature flags, conduct experiments, and manage configurations across multiple platforms. Whether you're a startup or an enterprise, Flagsmith provides the tools you need to accelerate development, mitigate risks, and deliver exceptional user experiences.
FeatBit is a fast, scalable feature flag service that enables risk mitigation and fosters business growth through controlled feature releases.

FeatBit is an open-source feature flag management service designed for developers who want greater control over feature releases. Built with .NET, it offers a robust platform for implementing feature flags in your applications, enabling you to:
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Ship code safely: Mitigate risks by gradually rolling out new features to a small percentage of users before full deployment. This allows for production testing and instant error recovery without redeployment.
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Innovate faster: Decouple feature deployment from release, minimizing merge conflicts and allowing for immediate feature activation upon request.
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Create targeted experiences: Release features to specific user segments and continuously measure their impact on business value.
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Empower developers: Utilize simple if/else statements to control feature releases, eliminating complex DevOps tasks and allowing developers to directly drive business value.
Key Features:
- Real-time updates and offline mode support
- Data collection and performance optimization
- Open APIs, triggers, and webhooks for seamless integration
- Support for multiple programming languages including C#, JavaScript, Python, Java, and Go
- Scalable architecture supporting high-performance scenarios
Deployment Options: FeatBit can be self-hosted or used as a hosted solution, offering flexibility for various environments including Azure, AWS, and GCP.
Performance: With a single vCPU and 1GB memory, FeatBit can handle 1.1k WebSocket connections per second and support 22k simultaneous online users. It's designed to scale both horizontally and vertically to accommodate over 50k WebSocket connections per second and 1M+ simultaneous online users.
By choosing FeatBit, you're opting for an open-source solution that provides the tools necessary for sophisticated feature flag management, enabling safer deployments, faster innovation, and more targeted user experiences.
Featurevisor is an open-source tool for managing feature flags, experiments, and remote configuration directly from your Git repository.

Featurevisor is a powerful open-source feature management solution designed for developers who prefer a GitOps approach. It allows teams to manage feature flags, experiments, and remote configurations declaratively from their Git repository, integrating seamlessly with existing development workflows.
Key features and benefits:
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GitOps-based workflow
- Manage features through Pull Requests
- Version control and change history
- Streamlined collaboration for teams
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Comprehensive feature management
- Feature flags (on/off toggles)
- A/B testing and experimentation
- Gradual rollouts
- Segmentation for targeted releases
- Conditional variables for dynamic configuration
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Developer-friendly
- Lightweight SDKs (~6kB for JavaScript)
- Support for multiple languages and frameworks
- Consistent bucketing across devices and applications
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Flexible deployment options
- Cloud-native architecture
- Compatible with various CI/CD tools and CDNs
- Generate static status websites for organization-wide visibility
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Advanced capabilities
- Multi-environment support
- Tagging for efficient feature loading
- Force bucketing for testing
- Built-in tracking support
Featurevisor empowers development teams to implement progressive delivery, test in production, manage remote configurations, run A/B tests, and adopt trunk-based development practices. Its open-source nature and focus on developer workflows make it an excellent choice for teams looking to improve their feature management processes without vendor lock-in.
Abby offers open-source, fully typed feature flagging and remote configuration for React and Next.js, with multi-environment testing and debugging tools.

Abby is an open-source feature flagging and remote configuration tool designed specifically for developers working with modern tech stacks. It provides a type-safe experience with SDKs for React and Next.js, allowing teams to efficiently manage feature deployments and configurations across different environments.
Key features and benefits:
- Type-safe implementation: Fully typed SDKs ensure code reliability and reduce errors.
- Framework integration: Built-in support for React and Next.js, optimized for server-side rendering (SSR) and static site generation (SSG).
- Multi-environment testing: Create and manage different environments to safely test features before going live.
- DevTools for debugging: Includes developer tools for contextual debugging of feature flags and remote config variables.
- Reliability focus: SDKs come with built-in fallbacks to minimize downtime risks.
- Privacy and transparency: Fully open-source with anonymized data and self-hosting options.
Abby offers a range of pricing tiers to accommodate different team sizes and usage needs:
- Free Starter: 1,000 events/month, 1 A/B test, 3 feature flags/remote configs, 5 environments
- Startup ($12/mo): 10,000 events/month, 10 A/B tests, 30 feature flags/remote configs, 5 environments
- Pro ($89/mo): 100,000 events/month, 10 A/B tests, 50 feature flags/remote configs, 10 environments
- Enterprise: Custom pricing with unlimited usage
Abby is designed to simplify feature deployment complexity while providing the flexibility and control developers need to manage their applications effectively.
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